videos of all kinds

prepare and motivate your staff to improve customer care and client retention, better productivity, and increase sales.  From the introduction of new policies and products to standards of health and safety, training videos employ condensed presentations, scripted dramatisations, or a combination of these to inform and entertain diverse audiences around the world with a consistent message viewers can put into immediate practice.  Click here for examples.

spotlight customer and/or partner feelings on a company’s services or its products in short interviews or more in-depth analysis of specific case studies.  The way fellow customers identify with testimonials make these recorded interviews an effective ingredient of sales presentations, endorsements on exhibition stands, or part of a video promotion campaign.  Testimonials can also provide valuable insights for the assessment of one’s own business.  You can thank clients who make time for testimonials too!  Camino Media can record footage of their business – particularly in relation to your product – as part of their testimonial.  We can then provide a copy of this footage back to them for their own promotional needs.

put a fixed list of questions to the general public and compare the answers to each in order to survey the beat on the street.  Market analysts ask Camino Media camera crews to target a particular age group, gender, ethnicity, or other distinguishing factors as a key part of their market research.

break the ice to make new customers or recruits feel more comfortable with a company.  They introduce clients and recruits to a company’s greatest asset – its personnel – and are a particularly effective way for a company to show a friendly face on its website.  Click here for examples.

taps the medium’s unparalleled power to reach out and motivate your clients, potential customers, and employees. Response and retention rates measured in media studies show video to be vastly superior to other forms of communication.  Marketing video employs the creative use of imagery, ideas, sound, and association to communicate a company ethos, establish a brand, or push a product-specific message.  Click here for examples.

is a video promotional format where less is more.  It synthesizes the best you and your company have to offer in a dynamic, mini commercial where music and on-screen graphics can be employed to help reach out and grab viewers.  Like marketing video, you will find video advertising is an effective tool at multimedia sales presentations, training seminars, conferences and exhibition stands where it is shown in a continuous loop on big screens.  Click here for examples.

put your product to use in demonstrations that spotlight unique selling points (USPs) for potential buyers.  A well-honed script blends elements like slow motion video, animated graphics, music, client endorsements, and native-language voice over narration in a presentation that sells your product effectively, creatively, and powerfully to a tightly targeted and focused purchase group or a mass audience.  Click here for examples.

features a one-of-a-kind occurrence or activity which is filmed then edited down to show the highlights in an engaging way.  Camino Media camera crews are regularly on hand at key professional exhibits, team building activities, sales team incentive trips, and singular company achievements, such as the key stages of infrastructure instalment and building phases a construction company needs documented.  Click here for examples.

allow a company to share the knowledge exchange at a professional gathering with people unable to attend.  They can feature the entire program, selected speeches and activities in a summary, or various selected segments edited together with those from different conferences to address a specific theme. 

call for Camino Media outside broadcast teams to set-up and operate multi-camera units on location for live transmission of conference videos, music concerts, theatrical productions, and sporting events.  Vision mixed signals are distributed around the world via satellite or streaming to company staff, trade associations, clients, shareholders, subscribers, and the general viewing public.  Click here for examples.

is recorded by an experienced crew when the showing or broadcast of a video must be delayed.  These videos can incorporate all the tools needed for a live video transmission, or sometimes be pared down to a small crew recording, such as an award acceptance speech featuring the honoured guest from a remote location because they are unable to attend the award ceremony.

are a potent tool the tourist industry distributes on broadcast television, Internet, or DVD.  Stunning images and music offer a cornucopia that draws visitors to your region, hotel, resort, cruise ship, or activity like an amusement park, a dive operation, or a horseback riding ranch.

welcome new employees, communicate new management strategies, or share the CEO – CFO – Managing Director’s vision of your company’s future with staff and/or shareholders.  These are just a few of the objectives that a cost-effective, personal interview with your company’s management can accomplish on a global scale in a friendly and transparent manner.  Animated graphics added to the executive video work here as visual aids in much the same way they would in a conference Powerpoint presentation.

maximizes your ROI with TV airtime for your brand during programming at a fraction of the cost of traditional advertising.  VNRs commonly spotlight product launches, sponsored celebrity appearances, press conferences, and other time-sensitive stories aimed for a mass audience through mainstream television broadcast as well as online media.  Camino Media’s veteran journalists and creatives work together with you and TV station editors to insure valuable airtime for your story by scripting, shooting, and editing a dynamic news report ready for broadcast and delivering it to regional, national or worldwide media outlets.  From a fast-response news crew on the scene to the recording of a planned event for later distribution, the proven Camino Media teams adapt to your needs and use all the latest professional tools available to deliver your message on time to an audience of millions.  From concept to screen, we follow through with our broadcast partners to demonstrate how much you’re getting for your money.  Click here for examples.  Here’s a look at who we work with to broadcast your story:

production brings together the best and most relevant videos you have available for mass distribution and delivers them in one package to television and multimedia outlets.  Like a DVD
movie set featuring your product, it offers countless extras on video which empower mass media to cherry-pick the content that most interests their audience.  Exclusive interviews with product creators and behind-the-scenes filming are common ingredients that help insure mass media coverage of your story.  Click here for examples.

go backstage, sometimes with a reality program feel that you ultimately control to provide further exposure of a personality, product, or service being promoted.  Unseen footage of a personality is an immense draw for fans.  Revealing “how did they do that” in the building of a product or a sophisticated scene of a TV commercial is another attraction.  A virtual backstage pass to put viewers on location can become a featured section on a DVD menu or be edited down and distributed to news organisations in anticipation of or coinciding with the launch of a product or production.  Click here for examples.

forever changed the recording industry and continue to trail blaze everything from the aesthetics to distribution of visual storytelling from cinematic entertainment to corporate communication.  Camino Media crew can draw from work in this innovative genre to provide unconventional narrative techniques that can deliver an arresting visual story.  Click here for examples.

are an effective tool used by government groups and institutions to reach out and inform the general public or explore themes of public interest such as health care or education.  Though they may receive corporate sponsorship, they are generally free of commercial interests so the viewing public has increased trust in their message. 

delivers the first impression people get of your company.  The professionalism, creativity, and fun of your company are reflected through the shooting style and final edit of your website video.  Camino Media employs any number of the video characteristics outlined here to insure your first impression is a worthwhile and lasting one in a video that our web developers can optimise for maximum online exposure and ROI.  Click here for examples.