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You choose to work with video professionals like the Camino Media team for a top quality video.
Following two decades making videos of all kinds on five continents, we know that one top-notch video that brings you results can lead to another. Ever-increasing exposure through the exponential growth of video distribution outlets provides unmatchable impact and ROI. Like websites not so long ago, the once novel option of video is becoming an essential communication tool.
Camino Media delivers more than a top-notch video. Our international management believes in building lasting partnerships. We provide clients the best results for their budgets. It is not about bidding the lowest price. It is about balancing top quality with acceptable costs. What is a top quality video worth to you and/or your company? The Camino Media team discusses budgets openly with clients – item by item rather than one lump sum – to establish a trust that keeps them coming back for the best value.
This is a hallmark of Camino Media’s global experience that positions it ahead of the wave sweeping across Spain, Portugal, and beyond.
To prove our point, we’d like to share with you a few criteria fundamental to making cost-effective video. We review these criteria and more with our clients to determine where their money offers the best ROI.
PRE-PRODUCTION PHASE
The planning stage is a two-way dialogue. You tell us about your market and objectives, and we suggest creative approaches in style, structure and presentation to stay on message and maximise impact. The result is a shared vision for your storytelling.
Draw from your own existing written materials as a guide when pertinent. Make any differences and nuances known to the Camino Media scriptwriter. Or start with a clean slate. Remember that scripts are not written to be read. They are written to be spoken and understood by your audience.
The tone and content of your message can change when targeting employees, investors, and established or new clients in any number of countries.
Videos can be structured to make the latter adding of segments a cost-effective procedure. You can also make future use of generic footage, such as a factory line or office space, in various videos. Planning for this can more than justify additional expense up front.
Fixed costs on any filming day make it wise to maximise each as much as your story allows. Consecutive filming days can also reduce costs. A prior visit to your suggested locations can help insure this and provide on-the-spot knowledge needed to fine-tune equipment needs.
Identify video, film, still photos, computer-generated logos, dated documents or maps and more that are among an endless list of the resources you may already have that can be built into your story to add a singular or historical facet.
Determine where your video will be seen. Creative and technical criteria can vary for a web video, a video for projection in a trade fair or one good for both uses.
Camino Media crews in Spain and Portugal travel across town, the country or around the world if it is the most cost-effective approach to filming your story. But there are economical alternatives like collecting executive testimonials at a singular trade fair where all are in attendance. Film their comments on various themes for use in different videos.
Present us with your options and let Camino Media suggest the most cost-effective video production plan.
PRODUCTION PHASE
Teamwork between Camino Media and its clients is fundamental to cost-effective filming. Adhering to an agreed filming schedule insures client locations, staff and collaborators are ready to roll.
Camino Media offers a broad range of crew to deliver a quick turnaround for immediate release or cinematic results.
Why shoot on standard definition video, high definition video, or film? Applying our professional criteria on equipment to your needs can deliver exponential benefits to your ROI.
A relaxed filming atmosphere is key to transmitting comfortable results on camera. We can supply autocue for executives delivering scripted messages and chroma key to add a lively background to comments filmed in the comfort of an office or hotel room.
A designated member of our management team carries your production from planning through post-production – the entire creative process – to keep your video on message, on time, and on budget.
POST-PRODUCTION PHASE
Camino Media's creative team directs this final phase to bring your video story to life while management insures it reaches you and your audience. Adhering to the agreed production plan with a clearly-defined storyline or script prepared in pre-production and followed through on during the production phase are the best guarantee of an efficient and rewarding post-production.
This is where the best moving images and sound recorded in production are chosen and then combined with layers of graphics, text, animation, still images, visual and sound effects, music and narration as needed to deliver a seamless, attractive and cohesive video ready for your review. Digital delivery enables us to send this preliminary edit to your office desktop or personal laptop. Camino Media can also burn a DVD with a time code reference on screen so you can send us your feedback on any particular segment with ease.
Thanks to our computer-based, non-linear editing suites, we can then incorporate any desired changes to fine-tune the style, pace, key messages or impact – right before your eyes in Madrid if you like – before delivering your final master cut.
Finishing your video production as your audience will see it – the master cut - brings us to the need to convert it into any number of the high-quality formats suitable for viewing via the Internet or standard PCs equipped with CD ROMs and DVD players. Camino Media can help you determine when Flash, MPEG, Windows Media Video (WMV) or Apple QuickTime files are most appropriate for your use in websites, Powerpoint and LCD / Plasma Displays. We can also deliver bulk duplication, cover design and packaging specific to your corporate branding when desired.
Camino Media provides advice and practical solutions to marketing your finished story online. Our comprehensive client-to-market model offers real marketing benefits to your film and your company by establishing a web presence to encourage a worldwide audience to watch your video.
This delivers video to the viewer in a continuous stream by using image file compression over the Internet. Camino Media can help you navigate the criteria of file size and compression to strike a balance between speed and image quality. Streaming video can also be delivered via a live “feed” in real time by transmitting to a dedicated server for a multicast allowing many simultaneous viewers. Knowing the approximate number of viewers and their type of Internet connection permits Camino Media to optimise your video streaming.
Our commitment to partnership in the video production process extends to the future. On request, Camino Media can digitally store your master edit at distinct quality grades in order to facilitate efficient, cost-effective updates should you wish to make changes or updates with new information.
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